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Uniqlo launches for new T-shirt designs for Peace for All Charity project


Global retail giant Uniqlo continues to promote peace through its ongoing Peace For All charity T-shirt project, unveiling four captivating designs that symbolise a collective aspiration for harmony.

Set to release on March 18, 2024, the latest collection showcases a diverse array of designs from notable individuals. It comprises a heartfelt design featuring by renowned Japanese anatomist Takeshi Yoro, featuring a photograph of his cherished cat Maru, accompanied by the poignant phrase 'Hope means we can change.' 

The late New York artist Jason Polan's whimsical illustration graces the pocket of another T-shirt, infusing it with playful charm. Legendary calligrapher Hakujyu Kuiseko presents a striking composition adorned with Japanese text conveying the profound message, 'If you expand the circle, it's a world. If you shrink it, it's an ego.' Afghan-born American novelist and UNHCR Goodwill Ambassador Khaled Hosseini, celebrated for his acclaimed work 'The Kite Runner,' contributes an elegant design emphasizing that 'Peace is our highest good.'

Under the umbrella of Fast Retailing, Uniqlo's parent company, 100 percent of profits generated from Peace For All T-shirt sales, equivalent to 20 per cent of the selling price, are allocated to three esteemed international aid organisations—UNHCR, Save the Children, and Plan International. These organisations tirelessly work towards alleviating the plight of individuals affected by poverty, discrimination, violence, and conflict.

Since its inception on June 17, 2022, featuring designs from 36 contributors, the Peace For All initiative has garnered remarkable success, with Uniqlo selling over 3.2 million T-shirts worldwide. By the end of January 2024, the initiative had raised an impressive sum of over JPY 970 million (approximately $6.45 million). 

These substantial donations have facilitated a multitude of charitable endeavors, including emergency humanitarian assistance for displaced individuals, protection and support for children affected by conflict and disaster, and the global prevention of early marriage.

Through the Peace For All project, Uniqlo continues to embody its commitment to social responsibility, fostering a brighter, more compassionate world one T-shirt at a time.



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