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SU.RE launches transformative project to revolutionise India’s apparel sector


SU.RE (Sustainable Resolution) aims to revolutionise India’s apparel sector through its transformative project being executed in partnership with the British Council. This project engages key SU.RE signatories with the UK's New Landscape program, marking a significant step towards fostering sustainable practices and innovation in fashion.

Structured in three comprehensive phases, this project guides and supports SU.RE signatories through mentorship sessions, the development of actionable plans, and tackling challenges such as consumer perception and stakeholder alignment.

In the first phase, SU.RE delegates participated in a UK Study Tour where they connected with notable figures such as designer Christopher Raeburn and Harriet Vocking, CEO of Eco-Age. They also interacted with the British Fashion Council's Institute of Positive Fashion and grantees from the New Landscapes program, led by the University of Arts London's Fashion, Textiles, and Technology Institute (FTTI) in partnership with the British Council.

The delegation then attended the Global Fashion Summit in Copenhagen, Denmark, where they co-hosted a leadership roundtable titled ‘Building Circular Systems for India’ with Global Fashion Agenda. This executive-level roundtable, supported by the British Council, aimed to align an actionable roadmap for integrating sustainability in the Indian fashion industry.

The SU.RE delegation included Ashish Katariya, CEO, Peppermint; Darshana Gajare, Head- Sustainability, Reliance Brands; Naveen Sainani, Jt Hon Gen Secretary and Chairman, APEX Awards Sub Committee (CMAI); Radhika Kaul Batra, Chief – Staff, UN Resident Coordinator's Office; Ruchira Das, Director-Arts India, British Council; Sanjay Rastogi, Head -New Business, ESG Leadership, TATA Trent; and Sanjay Navindrachandra Vakharia, CEO, Spykar.

This partnership between SU.RE and the British Council represents a significant stride towards a sustainable future for India's apparel sector, fostering international collaboration and innovation in fashion.

Established in 2019, SU.RE is a joint effort by Reliance Brands, United Nations India, Ministry of Textiles (India), and the Clothing Manufacturers Association of India. As India's largest voluntary commitment to sustainability in fashion, SU.RE initially signed on 16 major brands with the goal of transitioning the Indian apparel industry to sustainable supply chains by 2030.



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